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Social Media Marketing Manager Programme
Student Handbook
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Section 1. Introduction to Social Media Marketing
1.1 Welcome and Introduction (1:42)
1.2 Marketing Fundamentals (12:59)
1.3 The Rise of Digital Marketing (18:18)
1.4 The History of Social Media and Current Trends (9:36)
1.5 Social Media Marketing for Businesses (11:28)
Templates and Extra Reading
Assignments and Quiz
Section 2: Social Media Marketing Strategy
2.1 Introduction to Social Media Strategy (21:08)
2.2 Selecting your Social Channels (7:23)
2.3 Setting Up your Social Channels (5:37)
Templates and Extra Reading
Assignments and Quiz
Section 3: Social Media Content Marketing
3.1 Introduction to Content Marketing (4:21)
3.2 Social Media Content Goals (3:55)
3.3 types of Content (10:00)
3.4 Content Planning (2:08)
3.5 Content Research and Curation (5:25)
3.6 The Importance of Hashtags (8:28)
Assignments and Quiz
Templates and Extra Reading
Section 4: Project and Client Management Basics
4.1 Project Management Basics (11:09)
4.2 Preparing your Project Structure (6:16)
4.3 Client Communication (11:11)
4.4 Social Media Goals and KPIs (12:43)
4.5 Outsourcing Work to Freelancers (11:51)
Assignment and Quiz
Templates and Extra Reading
Section 5: Facebook Marketing
5.1 Facebook: A Brief Overview (5:09)
5.2 Facebook Content (8:32)
5.3 Optimizing Facebook for SEO (11:50)
5.4 Using Facebook Pages Manager App (7:23)
5.5 Facebook Engagement (4:27)
5.6 Facebook Calls to Action (3:54)
5.7 Facebook Insights and Analytics (21:28)
Assignment and Quiz
Templates and Extra Reading
Section 6: Twitter Marketing
6.1 Twitter: A Brief Overview (12:39)
6.2 Following on Twitter (4:39)
6.3 Setting Up Twitter Lists (4:52)
6.4 Twitter Engagement (11:59)
6.5 Twitter Do's and Don'ts (5:18)
6.6 Twitter Analytics (15:48)
Assignment and Quiz
Templates and Extra Readings
Section 7: Instagram Marketing
7.1 Instagram: A Brief Overview (10:25)
7.2 Instagram Content and Video (11:11)
7.3 Instagram Engagement (11:36)
7.4 Instagram Analytics (7:00)
Assignments and Quiz
Templates and Extra Reading
Section 8: LinkedIn Marketing
8.1 LinkedIn: A Brief Overview (6:50)
8.2 LinkedIn Functionality (8:59)
8.3 Optimizing your LinkedIn Profile (2:50)
8.4 LinkedIn Engagement (6:00)
8.5 LinkedIn Analytics (7:49)
Assignment and Quiz
Templates and Extra Reading
Section 9: Marketing on Other Social Media Channels
9.1 YouTube Marketing (9:02)
9.2 Pinterest Marketing (9:40)
9.3 Tumblr Marketing (11:03)
9.4 Snapchat Marketing (19:08)
9.5 Google+ Marketing (12:38)
9.6 Blogging Basics (4:12)
Assignments and Quiz
Templates and Extra Reading
Section 10: Automation Tools for Social Media Marketing
10.1 Automated Scheduling Overview (5:38)
10.2 Hootesuite Tutorial (6:52)
10.3 Other Social Media Automation Tools (Reading)
Assignment and Quiz
Section 11: Media Design for Social Media Marketing
`11.1 Media Design Basics (8:55)
11.2 Images and Photography (8:40)
11.3 Canva Design Essentials (15:03)
11.4 Video Marketing Basics (12:02)
Assignments and Quiz
Templates and Extra Readings
Section 12: Social Media Analytics
12.1 Introduction to Social Media Analytics (8:17)
12.2 Google Analytics for Social Media (14:42)
12.3 Advanced Social Media Analytics (13:17)
12.4 Advanced Facebook Insights (13:19)
12.5 Hootesuite Analytics (7:34)
Assignment and Quiz
Templates and Extra Readings
Section 13: Paid Social Media Advertising
13.1 Introduction to Paid Social Ads (7:22)
13.2 Facebook Advertising Part 1 (11:16)
13.3 Facebook Advertising Part 2 (13:19)
13.4 Facebook Advertising Part 3 (5:58)
13.5 Facebook Advertising Part 4 (8:33)
13.6 Facebook Advertising Part 5 (11:55)
13.7 YouTube Advertising (8:57)
13.8 LinkedIn Advertising (12:48)
13.9 Twitter Advertising (14:58)
Assignment and Quiz
Templates and Extra Readings
Section 14: Community Management
14.1 Overview of Community Management (25:58)
14.2 Empowering and Engaging your Community (8:24)
14.3 Moderating Community Activity (8:14)
Assignments and Quiz
Templates and Extra Readings
14.2 Empowering and Engaging your Community
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