Social Media Marketing Manager Programme

Course Overview

Our CPD Certified Social Media Marketing Manager Programme has been designed for all those who wish to develop a new in-demand skill in the world of digital marketing. Whether you are looking for a career change or looking to develop your own small business or independent practice, social media marketing has fast become one of the most sought after skills for both businesses and individual media personalities.

Over the course of our 8-10 week programme, our lecturers will guide you through all the fundamentals of social media marketing, from developing a social media strategy to mastering social media marketing across all of today's most popular social media networks. During this process, participants will be expected to apply newly learned skills through a series of assignments and group discussions, all the while developing your own brand across a number of social media channels for the final assignment.

Course Objectives

By the end of this programme, participants will:

• Learn how to develop a social media strategy for businesses or personal brands
• Understand the different social media platforms and how to grow and engage audiences across each
• Learn how to develop and design social media content that resonates with target audiences
• Learn how to develop and administer paid social advertising campaigns on key social media platforms
• Understand how to use social media analytics tools to measure and improve your social media marketing strategy and tactics

What to expect in this programme

• 14 Modules (Sections) with 12 Hours of Online Video Content
• Weekly live webinar with the instructor to review key learnings, questions and answers, and assignment support and tips
• One graded quiz per module
• Mini Assignments for each section to practice what you learn
• Peer review groups for peer review assignments and knowledge exchange
• Main Project: Set up and grow your own social media brand on 3 social media channels over the course of the programme

Benefits of our Programme

• Receive an invaluable learning experience with our CPD accredited course led by industry experts
• A unique, hands on programme where you can practice what you learn right away and gain the confidence to become a Social Media Marketing Manager
• Students who successfully complete our programme and main assignment will be eligible for immediate opportunities to become independent Social Media Managers for businesses and influencers
• Grow and learn together with our unique learning groups and peer review assignment portal